There are many ways to make money at home and find a way to wealth, and a niche website business is one of the best. The benefits include low start-up costs, low risk and you can start anywhere, anytime. All you need is an idea, some imagination and a laptop, and some basic writing and computer skills.
But, this is not a get rich quick scheme and you will have to put the hard work in upfront to build your niche site correctly. Once the site is up and running though you have an on-going, automated source of income that will pay you for years to come.
Creating a niche site is not hard if you follow some basic steps, and the beauty is that you don’t need to produce a big fancy website with hundreds of pages. With a niche site a one or two page website is all you need to attract targeted traffic and make sales.
What is a “Niche” site?
A niche site is a website focussed on a very specific audience. For example, mumpreneurs (stay at home mums running their own businesses), or people who keep chickens in their backyard (http://chicken-coop-designs.net/).
What are the pro’s and con’s of a niche site versus an authority site?
A niche site is different from an authority site which has lots of articles and advice and is rich with content. An authority site may have hundreds of pages and will be updated regularly, perhaps with a newsletter, blog or rss feed.
Although you can expand and turn your niche site into an authority site, it doesn’t always happen and you find that you reach a limit as far as potential daily income. Your niche site may not generate as much monthly income as an authority site, however once it’s up and running you can leave it and start the next one.
Diversifying into a number of different niches is always a good idea and you can test out markets of interest without investing too much time and money upfront. Having a few niche sites generating $300-$1,000 a month each is a more realistic and motivating way to get started.
One of the major advantages of a niche site is that it can be totally automated and you can leave the site to generate income without needing to tend to it or keep writing fresh content.
How do you build a niche site?
Since website building is a whole subject of its own I will just say that I recommend starting out with a simple WordPress site. The software is free and all you need to pay for is your domain name and hosting, typically $9.99 for the domain and $9-$18 a month for hosting.
If you’re at all serious about starting a niche site I highly recommend you read, study and this blog post “How To Build A Niche Site” from Pat Flynn of the smartpassiveincome blog. He recently took up a Niche Site Duel challenge and has had amazing results. There is an overwhelming amount of information here but it’s well worth the time if you want to create money making niche sites.
Six Easy Steps to Setting Up Your Niche Site
When I create a niche site I follow six simple steps.
- Select your niche
- Choose and register a niche-related domain name
- Build a niche website
- SEO optimize the website
- Drive traffic to the site
- Monetize your niche site
Step one is to identify the niche I’m going to target and do some niche market research. You want to find out who else is in the niche, which products and affiliate offers are available, and where your niche audience congregate. Which blogs, forums and groups do they belong to and actively participate in?
Also, start to keep a swipe file of information on the niche, article ideas, email headers that catch your eye and keywords to target (this is critical for steps 4 and 5).
Step two is to choose your domain name and the keywords that you plan to target. Use the Google External Keyword Tool to identify the keywords your niche is using to search and look for high traffic, low competition keywords.
TIP: When searching for keywords using the Google Keyword Tool, set the search parameters for global searches to be between 600 and 6000 searches a month. That way you find a large enough niche to make money but not so huge that you’ll disappear amongst the big players.
Once you’ve identified some good keywords go to the Google search bar and type in your keyword in “”. E.g. “home based internet businesses”. You’re looking at how much competition your keyword has, and you want to aim for LESS THAN 100,000 competiting sites. Keywords that have between 600-6000 searches a month and less than 100,000 competing sites are in what’s called the “sweet spot” and will be your major keywords.
This part of the process takes time but is the key to successful niche site creation and actually making money from your site.
Read this article on choosing a keyword rich domain name
Action: Identify 10-15 keywords in the sweet spot and keep this list handy.
Tip: One of these keywords should be in your domain name. For example, if one of your keywords is “Way To Wealth” your domain should be “Thesuccessfulmanswaytowealth” or something along those lines. Try to get the “.com” domain if you can.
Step 3 is to build your niche site.
By now you should have your niche site strategy defined.
Create the site using your choice of software such as Kompozer. I use and recommend WordPress which is accessed through your hosting site. Once your domain is registered you can install WordPress on your site within minutes and set up your domain related emails through the hosting control panel (cpanel). Your hosting company will send details and your passwords and log-in details once you’ve registered with them.
Then start adding content to the site. I try to have at least one good article with at least 200 words (ideally 400-700) for each of my major keywords.
Step 4 is to SEO Optimise your site.
This is where many people get stuck or overwhelmed and give up. SEO is a whole topic of its own and is massively complicated. However, you don’t need to be an SEO expert to get started and I am continually learning, but still driving good quality organic traffic to my sites. Here is my (very basic) SEO strategy:
The way I optimise SEO on my sites is by writing a good article for each of my major keywords (10-15 keywords).
I post these original articles as blog posts on the site and also add them as static links in the sidebar so the search engines pick them up and they drive traffic.
WordPress has some great plug-ins that optimise SEO for you (another reason I love WordPress) and I use one of these to SEO optimise each blog post. All you do is fill in the fields each time you post, pick your tags and post. WordPress does the rest for you.
Each article or blog post your write needs to have the keyword in the title, body of the post (first and last sentence), description and tags.
Lastly, if you want to get a bit more sophisticated with your SEO use a backlinking strategy such as the one Pat Flynn recommends, which is superb. It’s a lot of work to set up and requires a big time commitment, but it will fast-track your traffic and get your site to the top pages on google for your keywords.
Step 5 is to drive traffic and if you have followed steps 1-4 you will already have many of the traffic generating pieces in place.
You can kick off promotions for the site using your email lists (or just put a link to your site in your email signature if you don’t have a relevant list). Also use traditional traffic building strategies such as article marketing, forum marketing and social media.
Having identified 10-15 keywords you want to use these in the promotion of the site. For example, start with five keywords that you want the site to rank for with the search engines and use five keywords for article marketing.
The criteria for the five keywords that I promote on the site are simple. They need to be keywords that I want people to find in the search engine that I believe will convert to sales.
Another good way to drive traffic is to use the backlinking strategy mentioned earlier. Plus I would utilise web2.0 strategies such as creating hubpages and squidoo lenses with your content. These high ranking sites will drive good quality links and traffic back to your site.
Step six is to monetize your site. This in its most simple form just means making money from your site. There are many ways to do this, the most popular being affiliate marketing. Go to Clickbank or Commission Junction and find products in your niche that you can promote. They often have sales copy and banner ads you can use on your site.
The more profitable, but more time intensive way, is to create your own information products, such as ebooks, videos or courses. I wrote a whole article on this at …. if you’re interested in creating your own products.
On a closing note, I would keep the following in mind to guarantee a way to wealth and success with a niche site.
Instead of selling yourself and your expertise focus on how you can help people. Choose a niche that you know something about and where you have experience of helping people overcome their problems and challenges. Your niche site should show people how they can solve their problem in this area.
If you can show someone who’s in trouble the best way to fix their problem fast you will be onto a winner. And that’s a real win, win!
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